marketing and operations functions at Toll Brothers Luxury Home Builder

Section I. Provide a brief review of how marketing and operations functions at Toll Brothers Luxury Home Builder (500 words in length)
Section II. Describe how well these two functions work together or, if they do not, provide an analysis of the causes of the problems that exist between the functions.
Section III. Outline the strengths and weaknesses of the relationship and how they lead to either the sub-optimization of the company or they improve performance by adding / detracting from profitability, service, customer value or competitive advantage.
Section IV. Recommendations:
A. Suggest specific improvements that could be made in these functions and why?

B. Describe how these improvements might be implemented and sustained (who should do what – an action plan).

C. Once implemented what might be the resulting outcomes (impacts / benefits).

Section V. Provide closing thoughts about lessons learned

Bibliography
Note: Avoid basic annual report like descriptions of your organization. This assignment requires depth and thought.

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